Media Training 101: Mastering the TV Interview
Author: Thomas Murrell

Are you winning the media game? Is your message getting across through the media? Discover how to be better at dealing with the media, especially doing TV interviews. A good reason to do media training to master TV interviews is because it can save time, money and stress by updating your skills before the media calls.

As I travel around the world I always enjoy sampling the media in different countries.

Even if I don't speak Thai, Bahasa or Mandarin, watching local news services always provides a unique insight into local culture.

I was recently watching a story on a new biotech company on Channel News Asia in Singapore. The story had interviews with both the China-based CEO and biotech venture capitalists in Singapore.

One of the visual images that struck me was how professional, persuasive and powerful the Chinese CEO looked compared to the Singapore interviewees.

The simple difference was the Chinese CEO was wearing a dark suit jacket whereas the Singpore-based talent simply had on a tie and white shirt.

Attention to detail like this can make or break your image and ability to persuade others.

Here are the Top 10 Tips for TV Interviews:

1. Avoid the phrase "I think"

This phrase weakens the impact of your message and sound bite. It adds no value and should be avoided.

2. Always wear a dark jacket for business interviews

Always have on hand a dark jacket to wear for TV interviews. This will give your body shape conveying confidence, credibility and charisma.

3. Avoid white shirts without jackets

A white shirt without a jacket is going to make your head look like a pale, washed out balloon floating around the screen. Avoid this unless you have a great tan or dark complexion.

4. Lean slightly forward towards the camera

That great Western Australian-born TV communicator, artist and inventor of the wobbleboard, Rolf Harris was a master at creating intimacy with viewers by subtle changes to the angle of his head in relation to the TV camera.

Leaning forward slightly will give you more presence and intimacy, as well as making you look thinner.

5. Avoid looking directly at the camera

Having been a TV weather presenter, looking directly at a TV camera to deliver messages is a really challenging skill.

Avoid looking directly at the camera unless you're a seasoned pro.

6. Look at the interviewer

Look directly at the journalist to avoid 'wandering eyes' syndrome. Looking around furtively will make you appear shifty and untrustworthy.

7. Always control the background visuals

Control the background of your TV interview with the message you want to convey. Your logo flashed up behind you for 7 seconds can be worth upwards of ,000 in free branding.

8. Work on your "quotable quote"

Your media message must be succinct, memorable and to the point.

9. Avoid milk, caffeine and alcohol

Milk will clog up your mouth and caffeine and alcohol will dull your senses and make you want to go to the toilet.

Stick to water and make sure you are fully hydrated.

10. Practice

Nothing is known to improve your skills more than rehearsing, practising and then reviewing your performance.

Thomas Murrell MBA CSP is an international business speaker, media consultant and award-winning broadcaster. 'Media Motivators' is read by 7,000 professionals in 15 different countries. To subscribe sign up at http://www.8mmedia.com. Thomas can be contacted directly at +61893886888 and is available to speak in your region about how to be media-savvy and not media-shy.







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Thomas Murrell is an International Business Speaker and Managing Director of 8M Media and Communications, an integrated media, marketing and management consulting company. Described by BRW Magazine as "committed to using creativity as a competitive edge", he is recognised as an expert on how to be media and marketing savvy. His Integrity Marketing, Brand Building and Winning the Media Game topics are full of real life experiences and practical advice. In a former life he was a TV and radio personality, executive producer and senior media executive … describing his 12 years at the Australian Broadcasting Corporation as an "apprenticeship". The author of Media Fundamentals, How to Turn Your Big Marketing Idea into a Competitive Advantage and Web Marketing Essentials, he has just released his signature Media & Marketing Masterclass™ series on six interactive CD-ROMs. He uses metaphors from his experience as a National Junior Hammer Throw Champion to demonstrate the “power of positive spin” and a Vincent Fairfax Fellowship helps put this within the context of ethical leadership. Media Motivators is his regular electronic magazine read by 7,000 marketing and PR professionals in 15 different countries. You can subscribe by visiting www.8mmedia.com . Write to Thomas Murrell at tom@8mmedia.com.

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