Rick Saldan's Motivational Magic - Motivational Speaker & Master Magician

Rick Saldan is an excellent inspirational speaker who tailored the seminar to the needs of the individual students being instructed. This office thanks the Mayors Office of Information Services for having such a vendor.

Timothy K. Lynch

Office of Fleet Management

City of Philadelphia

Rick has a magical approach that provides a clear and concise message specifically designed to the needs of his audience. Rick will provide all the motivational magic you will ever need, propelling your organization to the next level of greater success.

Thomas Mulhern

Frontier Communications

Rick Saldan is a compelling and absorbing motivational speaker and magician. I have been to five of his Motivational Magic presentations and it is amazing how he keeps our college audiences on the edge of their seats. A highly entertaining performer with great comedy flair. Rich content to increase students' productivity, peak performance and motivation. If you need an outstanding motivational speaker for colleges, Rick is definitely one of the world's greatest speakers and magicians!

Dr. Rob Gilbert, Sport Psychologist,

Montclair State University

Rick Saldan has the wit, wisdom and sorcery of a wizard. He has a dynamic personality, and all will enjoy his captivating stories, comedy and magic!

Dennis Slaughter
Credit Suisse First Boston

Rick Saldan delivers a first-class show! A pro in every sense of the word. Funny, unique, entertaining and polished.

Brian Letscher, Actor

Hawaii Five-O, NCIS, Cold Case, Law & Order and The Mentalist.

Rick Saldan is a wonderful combination of master magician, comic improviser and first class speaker. The audience loved his program, which was music to our ears. If you love celebrity motivational speakers such as Tom Hopkins, Dale Carnegie and Zig Ziglar, then you'll love Rick!

Dottie Burman, President
Burtley Productions, Inc.

Rick Saldan is an incredibly talented performer and motivational speaker with great insight. He shares many powerful motivational messages that will enhance your life for the better!

Jack Murray, President
Dream Illusions

Rick is one of the best inspirational speakers on the scene today. Funny, fun loving and highly energetic. If you want to make your next event into an extraordinary one, then invite professional speaker Rick Saldan and his amazing Motivational Magic.

Andres Lara, President

Inspiration Times Magazine

Want to grow your business? Don't fall for the tactics trap
Author: Cathy Goodwin, Ph.D.

Michael refuses to offer a free trial consultation. "They can read my articles or ebooks," he shrugs. His business is booming.

Marilyn offers her clients a full half-hour of free consultation. She has few takers.

Michael and Marilyn send high-quality articles to ezines. Michael's opt-in list is growing. Marilyn's opt-outs out-number new subscribers.

Michael and Marilyn promote ebooks on their sites with dazzling "buy-me-now" sales letters. Michael's ebooks fly off the auto-responders. Marilyn's gather cyberdust.

What's going on?

Michael helps clients make money on the web. He's been around longer than any of his three major competitors. He promises benefits like, "Double your sales in thirty days!" or, "I'll help you write an ebook in forty-eight hours." Ebook marketing is a top-ten "hot" topic on everyone's list.

Marilyn is a life coach, offering a me-too product in a competitive -- perhaps saturated -- market. Even if she offers the ultimate benefit -- a perfect life -- she'll have a lot of competition. And "career strategy" or "life transition" doesn't make anyone's hot-topics list.

Marilyn has to find a niche that truly values what she can offer. Her target market may not be searching on the web. She may be able to reposition her services to avoid competing with the "perfect life" coaches.

Now suppose Marilyn asks Michael for help.

Ideally, Michael will say, "You're not ready to work with me. I can't help you with a marketing plan. I know what I did -- but you're in a different market."

More likely, Michael will take Marilyn's money. They'll wrestle with web copy, ebook titles and sales letters. Michael will encourage Marilyn to follow in his footsteps: no free consulations, more free articles.

When Marilyn's sales remain dismal, Michael shrugs, "I've done my part." And, in a sense, he has.

Tactical consulting works when you have solid evidence that a market exists for your product. You know your target market will truly value the benefits you offer and will express their valuation by taking out their credit cards.

Before you reach this stage, a tactical consultant or coach may actually harm you. Inappropriate tactics cost money and divert your energy from more profitable paths.

Listen to your intuition. If you sense, "There's something wrong with this picture," pay attention.

If you believe, "There's an untapped market out there," investigate further. Some markets have needs but lack motivation.

For instance, several million people relocate each year. They make bad decisions because they're under stress. However, moving makes people feel poor. They'll borrow a twelve-dollar book from the library to avoid shopping at amazon. I learned that the hard way with my own book, Making the Big Move.

Bottom line: Go slow and hide your credit cards. Until you find a market that will buy what you have to sell, your best advisor is your own inner wisdom.

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Cathy Goodwin, Ph.D., author, speaker and career consultant
"When career freedom means business"
http://www.movinglady.com/freedombook.html
cathy@movinglady.com 505-534-4294
Career Freedom monthly ezine: mailto:subscribe@movinglady.com

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