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Rick Saldan is an excellent
inspirational speaker who tailored the seminar to the needs of the
individual students being instructed. This office thanks the Mayors Office
of Information Services for having such a vendor.
Timothy K. Lynch
Office of Fleet Management
City of Philadelphia
Rick has a magical approach that provides a clear and
concise message specifically designed to the needs of his
audience. Rick will provide all the motivational magic you
will ever need, propelling your organization to the next
level of greater success.
Thomas Mulhern
Frontier Communications
Rick Saldan is a compelling and absorbing motivational speaker and
magician.I have been to five of his
Motivational Magic presentations and it is amazing how he keeps our
college audiences on the edge of their seats.
A highly entertaining performer with great comedy flair. Rich content to
increase students' productivity, peak performance and motivation. If you
need an outstanding motivational speaker for colleges, Rick is definitely
one of the world's greatest speakers and magicians!
Dr. Rob Gilbert, Sport Psychologist,
Montclair State University
Rick Saldan has the wit, wisdom and sorcery of a wizard. He
has a dynamic personality, and all will enjoy his
captivating stories, comedy and magic!
Dennis Slaughter
Credit Suisse First Boston
Rick Saldan delivers a first-class show! A pro in every
sense of the word. Funny, unique, entertaining and polished.
Brian Letscher, Actor
Hawaii Five-O, NCIS, Cold Case, Law & Order and The Mentalist.
Rick Saldan is a wonderful combination of master magician, comic
improviser and first class speaker. The audience loved his program, which
was music to our ears. If you love celebrity motivational speakers such as
Tom Hopkins, Dale Carnegie and Zig Ziglar, then you'll love Rick!
Dottie Burman, President
Burtley Productions, Inc.
Rick Saldan
is an incredibly talented performer and motivational speaker with great insight. He shares many powerful
motivational messages that will enhance your life for the better!
Jack Murray, President
Dream Illusions
Rick is one of the best inspirational speakers on
the scene today. Funny, fun loving and highly energetic. If you want to
make your next event into an extraordinary one, then invite professional
speaker Rick Saldan and his amazing Motivational Magic.
Andres Lara, President
Inspiration Times Magazine
Creating Your Ideal Client Profile (ICP) Worksheet Author: Maria Marsala
By marketing to and networking with your ideal clients, you’ll spend your time and energy directly on the individuals who will purchase your products or services! Makes sense, doesn’t it?
One tool that will help you to market to your ideal client is called your “Ideal Client Profile.” Designing this profile is a great personal exercise, although you should involve others, too. Why? Because sometimes business owners are too close to their own enterprises to accurately create the best overall picture of their own ideal client. Michael Gerber, author and consultant, speaks to this issue in what I consider the most important book for a business owner to read, “The E-myth Revisited”, available at http://www.coachmaria.com/books/business3.html.
To make sure that you know who your ideal client is, create a survey for your current clients to complete and provide them with a discount coupon or gift as an incentive for helping. You can also network with other business owners and ask their opinions about who would buy your products, and why! Finally, it doesn’t hurt to ask new clients what they would like or want as part of the terrific customer service you provide. I bet you’ll learn a lot!
When evaluating a new marketing tool, ask yourself:
• Is this something my ideal client would need, enjoy or purchase? • Will this attract my ideal client to my business?
If not, the idea maybe better suited to the ideal client of another business. In that case, contact the business owner! After all, aren't building relationships and collaborations a big part of both life and business?
Things you can do with your Ideal Client Profile:
1. Give a copy to all your friends, family, employees or contractors. 2. Put a copy on your business stationary 3. Find a terrific frame for it and hang it on your office wall. 4. Use it on your Web site. 5. Carry a copy in your wallet, car, or briefcase. 6. Create an affirmation (special type of positive statement: http://www.io.com/~rga/affirm.html ) that will help you to attract your ideal client. 7. Review your ideal client statement or list every six months as part of your overall business plan.
Over time, your Ideal Client Profile will change as you raise your standards, alter your business plan or add new products. To be prepared for such re-evaluations, take note of who you are really attracting to your business: who is asking questions, who is buying, and who is subscribing to your newsletters. Keep track of these things over time, analyze the patterns you see and use the information to your best advantage when deciding on, and marketing to, your ideal client.
Answer these “Ideal Client Questions”
If you are completing the area below using Word 2000, use the gray shaded area, which will expand as you type. If you print this page, you’ll have enough space to write your answers in the areas provided.
Age, gender, sexual preference, religion and whatever demographics fit.
What attributes do they posses? (Passion, consistency, committed)
What are they passionate about?
Where do they live? Where do they work?
What types of people, places or things do they like?
How do they learn and where do they like to go to learn?
What do they read? When do they read it? Where do they read?
What shops, Web sites, etc. do they purchase products from?
What meetings, groups, and classes do they attend?
What type of people are you attracting to your business?
Add the answers to other questions you determine are important here.
