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Rick Saldan is an excellent inspirational speaker who tailored the seminar to the needs of the individual students being instructed. This office thanks the Mayors Office of Information Services for having such a vendor.

 

Timothy K. Lynch

Office of Fleet Management

City of Philadelphia

 

 

Rick has a magical approach that provides a clear and concise message specifically designed to the needs of his audience. Rick will provide all the motivational magic you will ever need, propelling your organization to the next level of greater success.

 

Thomas Mulhern

Frontier Communications

 

 

Rick Saldan is a compelling and absorbing motivational speaker and magician.  I have been to five of his Motivational Magic presentations and it is amazing how he keeps our college audiences on the edge of their seats. A highly entertaining performer with great comedy flair. Rich content to increase students' productivity, peak performance and motivation. If you need an outstanding motivational speaker for colleges, Rick is definitely one of the world's greatest speakers and magicians!


Dr. Rob Gilbert, Sport Psychologist,

Montclair State University

 

 

Rick Saldan has the wit, wisdom and sorcery of a wizard. He has a dynamic personality, and all will enjoy his captivating stories, comedy and magic!

Dennis Slaughter
Credit Suisse First Boston

 

 

Rick Saldan delivers a first-class show! A pro in every sense of the word. Funny, unique, entertaining and polished.

Brian Letscher, Actor

Hawaii Five-O, NCIS, Cold Case, Law & Order and The Mentalist.

 

 

Rick Saldan is a wonderful combination of master magician, comic improviser and first class speaker. The audience loved his program, which was music to our ears. If you love celebrity motivational speakers such as Tom Hopkins, Dale Carnegie and Zig Ziglar, then you'll love Rick!

Dottie Burman, President
Burtley Productions, Inc.

 

Rick Saldan is an incredibly talented performer and motivational speaker with great insight. He shares many powerful motivational messages that will enhance your life for the better!

Jack Murray, President
Dream Illusions

 

Rick is one of the best inspirational speakers on the scene today. Funny, fun loving and highly energetic. If you want to make your next event into an extraordinary one, then invite professional speaker  Rick Saldan and his amazing  Motivational Magic.

 

Andres Lara, President

Inspiration Times Magazine

 
 

Media Publicity, Charity Events and Community Fundraiser Promotion
Author: George McKenzie

You've heard the saying a gazillion times:

"Charity begins at home."

But in this age of mass media, charity that begins at home can also proceed straight to your bottom line--by generating publicity for your web site or your business.

And best of all, the mass media--especially the news media--are ready, willing, and more than able to partner with you and give you plenty of free publicity.

Charity events and stories about community involvement result in publicity from the the media for a couple of reasons.

1. People in the media are sensitive to criticism that "You only want to show bad news," and will make every effort to show uplifting, positive stories whenever possible.

2. It's in the media's best interest to build goodwill by taking part in community events and giving publicity to them.

3. In the case of radio and TV stations, they MUST show that they're serving the community. Otherwise, their FCC license would be in jeopardy.

4. For the most part (there are exceptions), media people good-hearted people who WANT to help others and are happy to give an event publicity--if it's a worthwhile event.

So, when you want to generate media publicity that results in new traffic or more traffic to your business or web site, consider hosting a fundraiser for a charity or community organization. Let the media know you're involved through a press release. It's often a good idea to ask a high profile person from the media to be your honorary chairperson.

Also, if possible, offer the media a story about someone who has benefited from the charity. If you can "humanize" the work the charity is doing, "put a human face on it" so to speak, your chances of getting coverage (that is, publicity), will skyrocket.

And don't forget to look for opportunities to get media publicity prior to your event, especially on radio talk shows.

Fundraisers and events that benefit the community amount to a win-win-win situation. Obviously, the charity gets money and attention to their cause, the media get points for its community spirit, and you get publicity that would have cost you thousands of dollars if you had to pay for it.

Early in my radio career, one of my friends used to sign off his show every day by telling his listeners this:

"Remember, do good and you'll always do well."

It's true in life. It's especially true when you want to get free publicity in the media.

To see an expanded, more detailed edition of this article, including tips on how to get media publicty for a charity fundraiser of community event, see http://www.publicity-pro.com/charityevents.htm






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Former TV anchor and radio talk show host George McKenzie offers a free 7-day mini-course to anyone who subscribes to his free weekly ezine. Register at http://www.publicity-pro.com. During his 31 year broadcasting career, George's work has appeared on ABC, NBC, CBS, ESPN and CNN.

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